Top Personal Finance Apps on iOS in Latin America: Q1 2025

In the first quarter of 2025, the personal finance app landscape on iOS in Latin America saw notable trends across the top five applications. According to Sensor Tower, these apps demonstrated varying performance in terms of downloads, revenue, and active users.

Splitwise showed a fluctuating trend in weekly revenue, starting at approximately $14K at the beginning of January and dipping to around $7.4K mid-quarter, before climbing back up to about $11K by the end of March. Downloads began strongly at over 33K, decreasing to approximately 6K by the end of the quarter. Active users also saw a decline from 311K to around 247K.

Mobills - Budget Planner experienced a high in weekly revenue of around $31K in early January, which gradually decreased to approximately $15K by March. Downloads were steady, averaging around 11K weekly. Active users showed a slight decrease from 345K to 281K over the quarter.

Expense Tracker - MonAi had a modest revenue performance, peaking at about $3.4K in late December and stabilizing around $1.8K towards the end of March. Downloads started strong at 22K, but tapered off to about 2K by the quarter's end.

Money manager, expense tracker maintained a relatively stable revenue, averaging just under $300. Downloads showed a positive trend, starting at 5K and reaching 7.9K by the end of March. Active users increased from 54K to 66K throughout the quarter.

Finally, Monefy: Money Tracker saw revenue fluctuations, beginning at nearly $2K and ending at around $1.8K. Downloads peaked at 4.9K in early March, while active users grew from 10K to 11K during the same period.

These insights provided by Sensor Tower highlight the dynamic nature of the personal finance app market in Latin America, offering a glimpse into user preferences and app performance trends.